Back to business basics: bad text, good text

text,business,writing,marketing,copy,websites,print,promotion

Have we overlooked how to
write good marketing text?

In our never-ending quest for bigger and better altruistic, non-salesy blog posts, it’s easy to forget that marketing writing is still an important part of the business portfolio.

It’s a little alarming, therefore, to see that many smaller businesses, in particular, may be blogging away quite cheerfully but still produce marketing and sales copy on their websites and in their printed promotional material, that’s positively incestuous in its “we-wee” focus and makes the customer-to-be feel about as welcome as a t*rd in a swimming pool. [Read more…]

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