Small business: “We don’t have to be on page 1 of Google? Are you nuts?”

There’s nothing like a digital bombshell to make someone choke on their Skinny Latte. But choke the lovely Howard did, when I said he was nuts to try to get on to Page 1 of Google.

“What the f*** do you mean? We’ve just spent thousands on a fancy new humdingering all-singing fully optimized website and SEO consultancy and you’re telling me it’s not necessary?”

htwb-google-2016Poor Howard’s eyes were bulging by now, but of course wasted money to him is about as welcome as a t*rd in an ice bucket. He is an accountant. [Read more…]

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