How to publish a useless nonfiction book

HTWB serious catWell, yeee-hah … these days all you need to do to magic up a nonfiction (e.g. business, self-help, etc.) book is to scribble some stuff down, or perhaps just chop your blog posts together (or buy some software that does it for you), upload it or pay some kiddie to set it up and voilà – you’re a respected, admired “published author.”

Since people published books in tablets of stone, it has never been easier for just about anyone to become a “published author” and use that handle to enhance their status and prestige.

A poor quality book is about as useful to your reputation and marketing as a conviction for shoplifting… [Read more…]

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