Is your type sexy enough?


HTWB sexy typeDoes your type resonate with your readers and make them lust after your wonderful words? Does it draw them into your very being and sell them on how wonderful you are? Or does it put them off after just a few sentences?

No, I’m not going into soft porn: purely into how attractive your typestyles are in the text that you publish online.

In a recent article here on HTWB we got into some lengthy and fascinating discussions not only about business cards, which was the original topic, but also about various typographical matters that can influence how people view you … as well as the printed words that represent you.

This got me thinking about wider usages of typography in business and other online (and offline) communication, and here are some of the issues that struck me as important. What do you think? [Read more…]