How bad writing will cost you sales opportunities

Today we welcome sales expert Niraj Kapur, who quite rightly spits fur and feathers about the way wannabee business suppliers ruin their chances with prospects due to writing the wrong words in the wrong way. Over to Niraj…

We’ve all experienced this truly bad writing

bad sales writing

Don’t talk about yourself. Write about how you deliver benefits & help prospects.

You connect with someone interesting on LinkedIn and they sent you a terrible sales pitch.

You ask someone at a networking event to send you information and it’s full of attachments, all about them and nothing to benefit you.

You attend an exhibition and the sponsors send you an impersonal automated email within minutes of your leaving their exhibition stand. [Read more…]

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