How to catch a keyword for your business blog posts

Keyword,business blog posts,blog,search,blogging,Google,research

Keywords advice is everywhere, but how do
you decide on which ones to start with?

Everywhere you look in internet marketing circles there is advice on everything to do with keywords, apart from one rather basic thing: how to decide on what keywords to start working with. Why is it that so few experts can give you a simple answer here?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Now it’s easy to find what you want to read on HTWB

search,find,HTWB,read,writing,blogging,WordPress,Suzan St Maur,Barbara Saul

No need to call out the dogs to find what you want to read here on HTWB – just use the new search box top right!

Hi – I’m Barbara Saul and I work with websites and blogs using WordPress, which is basically a tool that means you can edit your content whenever you want, add pages, take pages out, and do all kinds of other things that just are not such an accessible option if you have a more usual website (whatever that is these days).

What am I doing here on Suze’s blog? [Read more…]

Google Pitbull to purge all inferior written content from 2014

Get ready for Google Pitbull in 2014

Much to the relief of grammar Nazis like me, a recent leak from Google HQ in Mountain View, CA, confirmed our earlier suspicions that far beyond initiatives like Google Penguin, Panda and Zebra, Google Pitbull is due to annihilate all content with poor spelling, grammar, punctuation and syntax as from April 1st, 2014.

A spokesperson from the Googleplex admitted this last week and said, “we weren’t going to announce this just yet because we didn’t want to scare off millions of bloggers who don’t give a shit about correct usage of English or other language but just throw together whatever they think will sell some product for them and that’s enough.”

“However now that it’s out in the open we may as well embrace it and remind bloggers and other content producers that they only have a year in which to clean up their acts and stop taking the piss out of the American-English language.”

So what does this mean to bloggers?

Obviously this could spell the end to the whimsical views of some bloggers that correct grammar ‘don’t matter’ and the odd goof in spelling, punctuation and syntax is kind of a cute way of expressing a blogger’s or web writer’s human fallibility and down-to-earth normality/normalcy.

Much as one can sympathize with these sentiments, in our current GoogleAge who are we to disagree with the Pitbull edicts? Google, after all, is a highly professional organization and it’s hardly surprising that they no longer wish content on their platform to come across as crappy, uneducated, mis-spelled nonsense.

“No matter how cute and delightful bloggers or other writers might be, they have a duty to ensure that whatever they publish is of a reasonably good grammatical standard,” added the Google spokesperson. “We don’t want to be responsible for pumping any more sub-standard crap in whatever language into cyberspace. We’ve done that and got the T-shirt, but enough’s enough.”

And what else will Pitbull achieve?

Happy Easter, by the way …

It would appear that Pitbull’s algorithms won’t just stop at nixing poor grammar, spelling, punctuation, etc. Beyond that it is said to be very strict about boring, patronizing, unoriginal content and so-called ‘curated’ content that is derived from plug-ins that effectively help you compile blog posts and articles using bits of other people’s original material.

“With Pitbull, we’re really on the warpath to eliminate as much written garbage and other useless content as possible,” concluded the Google spokesperson. “Frankly, we’ve had enough of people thinking they can write whatever they like online and give the finger to a) proper language and b) our intelligent consumers. We may be Google, but we’re sure as hell not Gullible.”

Additional serious reading for April 1st (instant downloads):

“The English Language Joke book”…hundreds of laughs about this crazy language of ours
The Bumper Book of Business Jokes“…over 500 wicked laughs about the workplace
How To Smile Through Cancer“…a cancer survivor’s journey of life and laughter

HTWB HUMOR logo small

Google with a capital G or not? Help me out here…

In the latest exciting news since someone photographed the Duchess of Cambridge’s bosoms from half a mile away, let’s now focus on this fresh scandal to erupt on the international  stage (well, in my house in the village of Aspley Guise, anyway) – should the word Google be capitalized or not?

Now that Google has become a generic term,
should it lose its capital letter …
and then become the root of hundreds of new words?

Further to my article back in July about the ways in which brand names lose their proper noun status when they become generic terms, I am now really beginning to panic about Google. In my editing role I’m often called upon to make decisions on which choice to make when I am, er, tidying up people’s text and Google is the
number one headache for me.

What happens now that Google has become google the generic?

This is what worries me most, because it will trigger an entire new vocabulary – nay, a whole dictionary of new words for the likes of Webster, Collins, Chambers, Longman and OED to add into their databases.

For example:

Antegoogle (adj.) – when you had to search in public libraries

Antigoogle (adj.) – Yahoo, plus a few

Double Google (n.) – a new offering from Burger King decorated with two side-by-side onion rings

googleass (n.) – someone who only ever looks as far as the first page on google (UK: googlearse)

googleate (v.) – basically to google, only ponced up as in “conversate” (which means converse)

googlecentric (adj.) – a trendy way of saying “about google”

googlectomy (n.) – a surgical procedure in which the google search facility is physically removed from all the patient’s online hardware

googlefest (n.) – German googling

googleitis (n.) – an inflamed obsession with googling

googlemaster (n.) – someone who can search and find a taxidermist in Tokyo in less than 10 seconds

googlemeister (n.) – a German who can do the same thing

googleoscopy (n.) – a diagnostic procedure whereby a google search is performed of the patient’s brain

googleostomy (n.) – surgery performed to replace removed google facility with Yahoo, Bing, Ask, etc.

googlephrenia (n.)  – when someone always has google running on two screens at once

googler (n.) – someone who googles, despite it sounding like a voyeuristic pervert

googlerama (n.) – an American orgy of google searching

googleshit (n.) – all the dross that you didn’t want to find in your search

googlessence (n.) – a boringly encyclopaedic mindset

googlette (n.) – a brief google as opposed to a major search (not a small sanitary towel)

googleup (v.) – cowboy slang for performing a google search

McGoogle (n.) – a rather cardboard-like competitor of the Double Google (see above)

multigoogle (v.) – to have google searches running on several tabs or devices simultaneously

turbogoogle (v.) – a very fast search

…and that’s just to begin with.

What new Google words would you like to see?

Now, get all  your words Googling:

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Business Writing Made Easy”…everything you need to know about writing for business in English

“Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English

How to use Google to find out just about anything

We all know that Google is an excellent research tool. Yet time and time again, people – clients, friends, acquaintances – ask me what I can find out for them about this or that, because they know that I’m a “good researcher.”

That’s true: I’m a good researcher because I have to be. It’s an important part of my job. But with Google being available to anyone with an internet connection, anyone with an internet connection can be a good researcher. Not just me or others like me.

So what’s stopping you?

Good question. What is stopping you? Especially considering that searching for information on Google now is many times easier than it was in the early days of search engines.

Back then, you needed to have a firm grip on the formulae of searching, knowing how to phrase your search terms, when to use quotation marks / inverted commas around certain phrases, etc.

OK, those issues still apply, but whatever wonderful improvements Google has made to its searchability the bottom line is you can now find pretty well everything you want to know within its squillions of pages – very easily.

What about the reliability of internet information?

Another good question. The internet is a wonderful thing and the freedom it gives me and gazillion other bloggers, writers, posters or whatever you like to call us, is blinding in its glory.

Trouble is, there is a lot of information out there that is unreliable at best, and downright bullsh*t at worst. The sad reality is that anyone can publish whatever they like on the internet, get it rated on Google if they’re good at Search Engine Optimisation, and it’s unlikely that such people will be challenged.

Even the mighty Wikipedia – a wonderful, wonderful resource that I love dearly, especially because it’s free and available to all as many things were in the early spirit of the internet – is open to potential inaccuracies despite its policy of active peer review.

So how do you get around that problem when you’re researching for genuine, hard facts? Here’s one of my favourite tricks …

Finding common denominators

Whatever you’re researching on Google, don’t rely purely on one source unless you are certain that it provides the correct, authoritative information that you’re looking for. Instead, examine a number of sites that appear in your search, and see what common elements they present. Obviously, choose the best known and most respected options if you know which they are.

For example, say you want to know the symptoms of athlete’s foot: here are 6 extracts, and their sources, responding to the search term athletes foot symptoms: (reliable source)
Peeling, cracking, and scaling of the feet.
Redness, blisters, or softening and breaking down (maceration) of the skin.
Itching, burning, or both.

NHS Choices (reliable source)
As well as being itchy, your skin may also be:
You may also have other symptoms such as:
cracked skin
blisters (which may be oozing or crusting)
swollen skin
burning or stinging skin
scaling patterns around your sole and on the side of your foot

Wikipedia (reasonably reliable source)
Athlete’s foot causes scaling, flaking, and itching of the affected skin. Blisters and cracked skin may also occur, leading to exposed raw tissue, pain, swelling, and inflammation. Secondary bacterial infection can accompany the fungal infection, sometimes requiring a course of oral antibiotics. (reliability unknown)
Most commonly, athlete’s foot is characterized by cracking and itchy, moist, white, scaly lesions or sores between the toes. It frequently spreads to the sole of the foot.
Another type of athlete’s foot is a dry, scaly form that causes a reddish “moccasin-like” area over the soles of the feet. This type often affects both feet.
Less frequently, this infection may involve painful blistering lesions, which can be weepy.

Canesten (manufacturer of treatment product … probably reliable)
Itchy feet, especially between the toes
Burning sensation and inflammation
Itchy, peeling skin between toes
Cracked skin
Dry and flaky soles of feet
Smelly feet (caused by bacteria)
Blisters (reliability doubtful, article spinning suspected … just read this paragraph!)
There are number of people suffer with the inconvenience of athletes foot symptoms. It gets its name like this because it is normal with the people who are more active and athletic in common. When you have every any discomfort with the athlete’s foot symptoms you will come to know about the pain they can create. There are many normal athletes’ foot symptoms. People may experience only one or two. Generally people will not suffer with all types at single time. But you may have a various athletes foot symptom every time when you get this problem. There are numerous people have a athletes foot symptoms like itching or burning between the toes. Certain people may have the feeling on the soles of the foot affected. Most of the times a patch of burning blisters may break out. Certain times the first athletes foot symptoms is peeling and cracking skin. It generally occurs on the side of the foot or between the toes. You can also see a large dry skin which indicates a bout session the athlete’s foot. But sometimes and commonly, the athlete’s foot symptoms are seen under the toe nails or in the nail place. The nails may turn highly crumbly or thick.

And our common denominators?

  • Peeling, cracking, and scaling of the feet
  • Redness, blisters, or softening and breaking down of the skin
  • Itching, burning, or both
  • Possible bacterial complications

Obviously this list is not and should not be promoted as medically certain or comprehensive, but there’s a very good chance that a doctor would agree with it as a pretty accurate basic look at the symptoms of athlete’s foot.

Fine-tune your search words as you go along

This is another useful trick I’ve learned.

OK. Say someone recommended to you that you should feed your dog a product with a name like “Well…” something.

Start by keying in dog food.

On the first page of Google you’ll see various brand names and as you scroll through, you remember the person recommending the product said it was a dry dog food.

Update your search box entry to dry dog food and click on.

You notice a product with a name that could be the one your friend meant – Wellness, but that looks like an American brand and you’re in the UK.

Doesn’t sound quite right. Go back to the search box and update your words again so you have well dry dog food. Click on and scroll down a bit…

And bingo – there it is: dog food by James Wellbeloved. (It’s excellent dog food, by the way, but it’s expensive – for my dogs I buy Chudley’s from horse feed stores which is a lot cheaper!)

Those are my own key tips for using Google for research and they have helped me enormously.

There are many other sources of good advice which you can find, not surprisingly, by Googling “how to search on Google effectively” … ! I’ve had a look through some of those options on your behalf, however, and this one seems to be particularly helpful.

Do you have any tips about how to research on Google that you’d like to share with us?

Now, find out how to make your writing work wonders:

“Super Speeches”…how to write and deliver them well

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“How To Write Winning Non-fiction”…all you need to know to write a good non-fiction book and get it published


photo credit: manfrys via photo pin cc