Why writing a business book is very good for business

If you listen to cynics you’ll probably have heard that having written a published business book is just an “expensive business card,” which is, well, the cynical view. But say what you like: being a published author on your particular business, therapy or other passion raises you up in your readers’ – and customers’ – estimation. And not many business cards can achieve that.
writing a business book is good for business

Your business book puts you into an elite club

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How to publish a useless nonfiction book

HTWB serious catWell, yeee-hah … these days all you need to do to magic up a nonfiction (e.g. business, self-help, etc.) book is to scribble some stuff down, or perhaps just chop your blog posts together (or buy some software that does it for you), upload it or pay some kiddie to set it up and voilà – you’re a respected, admired “published author.”

Since people published books in tablets of stone, it has never been easier for just about anyone to become a “published author” and use that handle to enhance their status and prestige.

A poor quality book is about as useful to your reputation and marketing as a conviction for shoplifting… [Read more…]

Hello, India: do you REALLY like what we write?

Could this be good news for us English language native speakers to expand beyond our horizons?

According to this article on the BBC News website, India is on course to become the world’s most lucrative market for English booksThird only to the USA and Britain, it’s set to become the biggest in the world as India’s middle class continues to expand rapidly over the next 10 years.

But why English?

I have never been to India – and that’s something that, providing my health holds out, I fully intend to rectify as it’s a country and cultures I admire hugely. It humbles me when I think that the Indian culture has been civilized for hundreds if not thousands of years before my own, and I would be glad of the opportunity to immerse myself in it for a while, if only as a tourist. [Read more…]

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