How to write a great nonfiction book title: update

Writing a book, or looking into to options to do so? Book titles and taglines are even more important now than they ever were before. Why?

book titles and sales

If your book is going into bookshops and it’s displayed ‘spine out,’ all people will see is the title on the spine – not the tagline.

SEO. Much as we love to communicate directly with our readers we, as authors wanting to promote our books online, have to buckle down and accept that we’re communicating with ‘bots’ and other digital machines … not just humans, although they are still important.

Sets the scene for your writing project 

Some people like to leave the title until last, rather in the way that you ice a cake: the concept here is that you can’t ice a cake until you have prepared and baked its innards. But there are a couple of good reasons for creating the title right at the beginning of your book writing project. Here they are: [Read more…]

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