Do you speak Touchy-Feely?

Business jargon fascinates me because it reflects the mood – or perhaps what should be the mood – of our current financial and economic circumstances.

business jargon changes on HTWV

Touchy-feely business jargon: how’s yours?

Think back to the 1980s when Margaret Thatcher and Ronald Reagan were striding forth with ballsy (excessively ballsy?) economic policies which bred such classic, hard-assed terms as…

Business Process Re-engineering (BPR) – did what it said on the label. No bullshit: if your business wasn’t doing well, its processes needed to be re-engineered. End of.

Committed – I wish I had a dollar or a pound for every client who said to me back in the 1980s and 1990s, when I asked what made them better than their competitors, “ah, but Suze – we’re committed…” At least its business use vaguely corresponded with its original meaning, though.

Getting down to the short strokes – no prizes for guessing the sexual connotations but meaning, essentially, getting down to business [Read more…]