Recently my good friend Maureen Windridge of MWBookkeeping fame posted an article about why she blogs for her business, and this really resonated with me – as an anthem for business blogging generally.
Being a salesy sort of person (am a closet/former copywriter) I tend to promote the B2B / B2C marketing benefits of blogging for business because, well, that’s what we marketing types in SME businesses are attuned to.
But Maureen’s article smacked me around the face like a sting-ray on steroids. Why?
(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)
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