Why blogging improves your business acumen, not just your sales

HTWB business bloggingRecently my good friend Maureen Windridge of MWBookkeeping fame posted an article about why she blogs for her business, and this really resonated with me – as an anthem for business blogging generally.

Being a salesy sort of person (am a closet/former copywriter) I tend to promote the B2B / B2C marketing benefits of blogging for business because, well, that’s what we marketing types in SME businesses are attuned to.

But Maureen’s article smacked me around the face like a sting-ray on steroids. Why?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Tutorial: blogging for business – how to use a strategy

HTWB blogging 2014-1I wish I had a dollar, pound, euro, rupee, or whatever currency you like for every time I see an article or blog post that goes into vast technical detail on how you should develop your blogging strategy.

OK, if you are Coca Cola or General Motors, this probably is something that you need to take seriously. But then if you are Coca Cola or General Motors your choices of staff toilet paper are likely to require lengthy policy documents that need to be peer-reviewed and ratified by anything up to Board level.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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