strategy | How To Write Better

Why blogging improves your business acumen, not just your sales

August 8, 2014 By Suzan St Maur Leave a Comment

Recently my good friend Maureen Windridge of MWBookkeeping fame posted an article about why she blogs for her business, and this really resonated with me – as an anthem for business blogging generally.

Being a salesy sort of person (am a closet/former copywriter) I tend to promote the B2B / B2C marketing benefits of blogging for business because, well, that’s what we marketing types in SME businesses are attuned to.

But Maureen’s article smacked me around the face like a sting-ray on steroids. Why?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

Tutorial: blogging for business – how to use a strategy

August 4, 2014 By Suzan St Maur 2 Comments

I wish I had a dollar, pound, euro, rupee, or whatever currency you like for every time I see an article or blog post that goes into vast technical detail on how you should develop your blogging strategy.

OK, if you are Coca Cola or General Motors, this probably is something that you need to take seriously. But then if you are Coca Cola or General Motors your choices of staff toilet paper are likely to require lengthy policy documents that need to be peer-reviewed and ratified by anything up to Board level.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Suzan St Maur

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How To Write Better
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Weddings during coronavirus: how you can still write (and give) a great speech
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Weddings during coronavirus: you can still write (and give) a great speech | How To Write Better
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The coronavirus pandemic has seen many weddings cancelled but gradually, some weddings are going ahead on a small scale. Here's how to give a speech to suit.
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ALTHOUGH I DON'T WRITE AD COPY ANY MORE, YOU MIGHT FIND SOME OF MY PAST TIPS USEFUL! For example ... do you know how to express your 'USP?' (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?
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Copywriting: how to write a powerful USP that attracts customers and prospects | How To Write Better
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A USP - Unique Selling Point (or Proposition) is all well and good, but today it must address what's in it for the customer. Here's how to do it...
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