strategy | How To Write Better

Why blogging improves your business acumen, not just your sales

August 8, 2014 By Suzan St Maur Leave a Comment

Recently my good friend Maureen Windridge of MWBookkeeping fame posted an article about why she blogs for her business, and this really resonated with me – as an anthem for business blogging generally.

Being a salesy sort of person (am a closet/former copywriter) I tend to promote the B2B / B2C marketing benefits of blogging for business because, well, that’s what we marketing types in SME businesses are attuned to.

But Maureen’s article smacked me around the face like a sting-ray on steroids. Why?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

Tutorial: blogging for business – how to use a strategy

August 4, 2014 By Suzan St Maur 2 Comments

I wish I had a dollar, pound, euro, rupee, or whatever currency you like for every time I see an article or blog post that goes into vast technical detail on how you should develop your blogging strategy.

OK, if you are Coca Cola or General Motors, this probably is something that you need to take seriously. But then if you are Coca Cola or General Motors your choices of staff toilet paper are likely to require lengthy policy documents that need to be peer-reviewed and ratified by anything up to Board level.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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Suzan St Maur

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Some great books to read or give this autumn! Click on the images for more information.

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Kindle and print out NOW. The book that shows you the easier ways to write a nonfiction book and get it published. Click on the cover above...

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Amazon (genuine) bestseller every Holiday Season! This little book is a firm favourite with horsey families and makes the ideal gift for anyone who loves riding. Compiled by Suzan St Maur.
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The no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty..."At long last, some common sense writing about how businesses can use blogging effectively." Written by Suzan St Maur.--------------------------------------------------------
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"This book is by no means all encompassing, but in it author Suzan St Maur has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins – some of which are fascinating and very surprising."--------------------------------------------------------
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Great little book for anyone who enjoys dining out and wants to learn the right issues to write about in reviews for Trip Advisor etc. Written by the late Sam Worthington, superb chef, restaurant critic and bon viveur...
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Books you'll love to read, especially if you're homebound due to coronavirus: all are available digitally from Amazon ready to download.

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Weddings during coronavirus: how you can still write (and give) a great speech
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