Business email subject lines that get past spam filters

If you’re using email as part of your marketing, this little video is very useful…

I’ve been having a wander around YouTube recently to find some quick, sensible tips on better business writing, and the following video – only just over a minute long – gives some very handy advice.

You may remember my article a few weeks ago in which I shared some interesting statistics about open rates for business/marketing email based on the length of the subject line …well, this video adds to that and I think is well worth watching.

It points out what the authors call “the 10 forbidden words in an email subject line,” and that applies to subject lines no matter what length they are.

Happy viewing – and I would be interested to know your thoughts on this.

And now, for more help with those business emails:

“Business Writing Made Easy”…everything you need to know about writing for business in English

“Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English