Why we all must LOVE our owned content

Blog,content,owned content,LinkedIn,SWAM,social media,websites,email,email marketing

Your blog isn’t worth risking on the social media unless you have tied it down as your “owned content” first

There has been a lot of talk recently about moves on the part of the SocMed to get people blogging for business more directly on their platforms, rather than on (or in addition to) their “owned content” – i.e. own blogs and websites, etc.

For example, LinkedIn rather snottily “invites” members on a selective basis to publish their blog posts directly to the LI platform. Now, if you got passed over by the gods who determined who should be the early invitees, if you’re a good kiddie you can “apply” to LinkedIn and seek permission to do this as an also-ran. Snooty, snooty.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

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