How to survive a media interview – how to handle yourself

If you have read the previous two articles in this series – on why do media interviews in the first place and how to familiarize yourself with the genre – you should be about ready to get in there and go on air! Here are some tips on how to handle yourself during the interview itself, and how to recognize and understand the techniques the interviewer is likely to use.

How to survive a media interview - how to handle yourself

Concentrate as hard as you can on the interviewer and what s/he is asking you.

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How to survive a media interview – familiarize yourself

As you’ll know if you read the first in this series of articles on why do it in the first place, giving media interviews can give a very welcome and cost-effective boost in PR terms to your business or other pursuit. Such interviews are also very easy to get wrong, hence this series of articles, and one of the first issues that may challenge your nerves is the unfamiliarity of the “media” culture.

How to survive a media interview - familiarize yourself

TV and radio stations may appear to some people as glorious temples of revered communication. Although this, the old BBC TV Centre in downtown London, England, certainly was a bit palatial, the vast majority of media stations are just modest business premises.

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How to survive a media interview – why do it in the first place?

Whereas this topic isn’t actually about writing words, it certainly is about choosing  words. And it involves choosing your words very carefully. Media interviews with hard-bitten or even softly-bitten journalists can be, er, challenging, as they say. So why do it in the first place?

How to survive a media interview - why do it in the first place?

A good interviewer with a plasticized smile and sharp verbal teeth can be terrifying.

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