Business book review: why you must go to the Go-To Expert

HTWB Go-To ExpertFrankly, The Go-To Expert is not so much a book as it is a 275-page Masters Degree course in marketing and sales for micro-businesses and SMEs. In this one hefty volume you will learn everything you need to know about branding, marketing, PR, sales, selling skills and many more elements to quickly rise head and shoulders above your competitors … and become the Go-To expert in your field.

But there are no quick fixes or magic formulae. And just as well: I don’t know about you, but I’m fed up with these self-help books that skirt around a topic and leave you thinking “yeah, that all sounds great, but how do I do ย it?” [Read more…]