Writing a nonfiction book? Make sure you write the right title

Book cover - HLJB larger

A title that really “does what it says on the label.” And it has been an Amazon top 10 best seller in the UK for the last 12 years, frequently hitting the Amazon #1 spot in all equestrian categories. Simple but powerful.

All book titles (fiction as well as nonfiction) are a very important part of the marketing of a book. With nonfiction and particularly business books, like every other piece of marketing communication should, the book title has to offer or at least suggest a benefit to the reader.

It’s the title people react to when they see a book displayed, whether that’s on a shelf in a bookstore or online. When people are looking through books you only have one chance to get their attention, which is why your title needs to be powerful enough to stop them in their tracks. [Read more…]

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