Let’s hear it for the Ugly Duckling of marketing

Today we welcome my good friend and fellow scribe Stephen Church – a brilliant, naturally talented copywriter whose refreshing approach has gained many fans in our neck of the woods here in England. In this article Steve laments the way words have become the poor relation of website creativity – something I used to lament, too, when I was working as a copywriter. Over to Steve…

ugly duckling of marketing

Goodbye, ugly duckling. Hello, elegant swan.

Website words really matter – but no-one seems to care

Words. Do you remember them? Those little squiggly things, line after line, neatly laid out across the page. I’ll tell you something. They matter. They really do. [Read more…]

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