How to make good business videos without going to Hollywood

Further to my two earlier articles about the need for a script when you make even the simplest of business videos and how to write and use that script, let’s now take a look at how to inspire a bit of audience-pleasing imagination into your 2 minute website intro or your business’s YouTube channel.

HTWB Hollywood

A good business video doesn’t have to cost much to film and edit, as long as you make the most of the medium. It won’t be a Hollywood production, but it will show customers and prospects what your business can do for them.

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DIY video-ers: why proper video scripts save time and money – and don’t bite

Further to my article a while back in which I promised to show you how to write a video script, here we are and here it is in the form of a short(ish) tutorial. If you haven’t seen one of these animals before panic not: they are very friendly and never have been known to bite anyone…

DIY video-ers - why proper video scripts save time and money, and don't bite

And it’s intensely helpful. Why? Because the script allows you to plan out your video – even if it’s only 3 minutes long – so when you come to shoot and edit it everything falls into place and you get a far better result than you would by randomly shooting this and that and hoping you can pull it all together in the edit. [Read more…]

Hey, business video makers: aren’t you forgetting something?

Hey, business video makers - aren't you forgetting something?Speaking as someone who has written and produced more business videos than you can shake a stick at, I was fascinated to read the following training schedule for a 4-day course on how to make digital business videos.

We’re not talking pure production here: the company concerned feels that this is all you need to do to create a business video from start to finish. So why am I bitching? [Read more…]

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