Are you we-weeing all over your readers?

we,wee,you,writing,what's in it for them,blogging,marketing,Suzan St Maur

No matter how you dress it up, you won’t
get far if you we-wee on your customers, prospects and other readers

It’s perhaps an unfortunate, but highly relevant coincidence that the word “we” in business writing is a homophone for wee, as in urine.

Why? Because upfront and excessive use of the W word usually means that the text it appears in is all about what WE do and not about what we can do for you and why that will help you.

Now before some of you jump down my throat and say, “you’re not STILL banging on about the W word?” … get this. [Read more…]