Let’s hear it for the Ugly Duckling of marketing

Today we welcome my good friend and fellow scribe Stephen Church – a brilliant, naturally talented copywriter whose refreshing approach has gained many fans in our neck of the woods here in England. In this article Steve laments the way words have become the poor relation of website creativity – something I used to lament, too, when I was working as a copywriter. Over to Steve…

ugly duckling of marketing

Goodbye, ugly duckling. Hello, elegant swan.

Website words really matter – but no-one seems to care

Words. Do you remember them? Those little squiggly things, line after line, neatly laid out across the page. I’ll tell you something. They matter. They really do. [Read more…]

Why your website text is NOT about your business

No, it’s not a typo.

It’s not about you

You lose count, don’t you, of the number of websites you see that talk all about the company concerned, when it started, what it prides itself on, and all manner of other “we-wee” words.

how to write good business website text by Suzan St Maur on HTWB

It starts on the “home page” with a lot of information your customers don’t need yet, if at all.

Then you go to the “about us” page and there’s more information that’s not relevant to what your customers are looking for (do they really care where the founder went to college in the 1950s?). [Read more…]

Why you should know what I do for the day job

If you need some help to inject more inspiration, zap and money-making effectiveness into your business writing, you’ve found the right writer. And yes: this is a b*lls-out, no BS promotional post. Why?

Suzan St Maur,writing,written,blogging for business,articles,ghostwriting,website text,social media,print,speeches,book coaching

Horse riding (especially dressage)
is a favorite hobby of mine.
In this shot, the horse is on the right…;-)

Because for the last three-and-a-half years I have been posting here on HTWB about topics to help you  write better, by yourself.

But there may well come a time when you need some external help with your content writing. Here’s a way to finding a solution you might find beneficial, and long term, profitable. [Read more…]

css.php