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“Having a book published” still holds a certain kudos and perhaps in Pavlov-dog fashion, people automatically associate someone who writes a book about something, with that someone being an expert on the subject.
The “$30 business card” gets people recognised as experts, even if they don’t deserve to be.
In the USA, one prolific speaker on business topics has been heard to describe his books – which he self-publishes – as “$30 business cards.” Cynical perhaps, but the folklore about the author of a book being an expert in his/her field is crystallised therein. However…..
Business books: just $30 business cards?
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