Let’s hear it for the Ugly Duckling of marketing

Today we welcome my good friend and fellow scribe Stephen Church – a brilliant, naturally talented copywriter whose refreshing approach has gained many fans in our neck of the woods here in England. In this article Steve laments the way words have become the poor relation of website creativity – something I used to lament, too, when I was working as a copywriter. Over to Steve…

ugly duckling of marketing

Goodbye, ugly duckling. Hello, elegant swan.

Website words really matter – but no-one seems to care

Words. Do you remember them? Those little squiggly things, line after line, neatly laid out across the page. I’ll tell you something. They matter. They really do. [Read more…]

Why FRESH is such a lovely word…

Do you have a favourite word? One that sounds as good as it means? Here’s one you might like to ponder – in verse, of course…on #HTWB

MIschieverse funny poems on HTWB

Fresh is the nip of hunger when you gaze at fruit and veg before you…


Isn’t “fresh” a lovely word?
Invigorates your faith in life
Spices up those sounds unheard
Chases out the cobwebs rife. [Read more…]

What words to choose when you’re on live video

What words to choose when you're on live video

Watch out, you’re on live video…

These days we see video – a lot of it of terrible quality, but never mind – almost everywhere.

No sooner does someone get up to speak at a meeting than someone else exposes their sweaty armpits as they raise a smartphone up and film the person … [Read more…]

Ottawa shootings: a few words that express disgust

Today’s appalling shootings in Canada’s capital, Ottawa, have churned my heart up, not least because my beloved cousin Alyson works for the government and as I write this, is still in her building on lockdown. I have been in touch with her and she and her colleagues are OK.

Ottawa shootings: a few words that express disgust

Ottawa’s Parliament building in happier times

At this time I suspect that the atrocities in Ottawa are not unconnected with the awful, awful incident in Québec two days earlier during which time a disgusting Muslim terrorist ran over two innocent soldiers, killing one and terribly maiming the other. [Read more…]

More top misspelled English words

HTWB spelling 2Some time ago I shared an A-to-Z list of commonly misspelled English words. Here are some more … and I even managed to find some more starting with the awkward letters, especially X.

How many might you get wrong? [Read more…]

Top 10 clichés that make me throw up

Clichés,words,business,blogging,writing,online communication

Model: a catwalking strutting zombie-lookalike

Do you hate clichés as much as I do? Here are my top ten favorites in reverse puke-making order, and why.

#10 – Model 
No, not a glued-up plastic toy airplane or even a catwalking strutting zombie-lookalike, but a way of doing or structuring business. It’s not a bad analogy, really, because it provides a reasonable description of what it means without being a fannying euphemism for something a lot more evil. Predecessors include: blueprint, method, structure, setup. Also “model” as a verb – means to copy. Why? See “channel.” [Read more…]