What does a nonfiction book need to be successful?

Much as we authors like to think even our business or self-help books are the next best thing since How To Win Friends And Influence People, ego must be dumped and business acumen must prevail. Bottom line: with nonfiction books the question of whether or not to write one has to be a business decision.

It needs to be taken in the same way as a decision to introduce a new product or service. With nearly all nonfiction (and fiction too, up to a point) there is usually room for a good new book on the market, provided it’s likely to attract a substantial group of readers because:

**It’s about something entirely new and very interesting that no-one has written about before or
**It’s about something that’s not new, but to which you contribute something entirely new and very interesting

If readers can find all or most of your information on Google, don’t write a book about it.

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World Book Day: yes, YOU could write a nonfiction book

Is it your dream to write your story to share with the world? Do you have a precious fund of knowledge that readers will find invaluable? If you’ve been through some difficult times, will a book about your experiences help others in the same circumstances?

Woman writing

Don’t forget that whatever you want your book to achieve, it has to be good.

New tech and new business models: making the dream come true

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Marketing your nonfiction book: do you get what that REALLY means, and why it’s crucial?

When my former business partner, a rigid academic, tried to edit my forthcoming book – How To Write A Brilliant Nonfiction Book – he made a great fuss over the fact that the chapter about “marketing” at the end of the book only ran to 3,000-odd words.


“But you’ve only written 3,000 odd words about marketing” he yelled gleefully down the phone to me.

Anyway, I didn’t get what he meant, at first

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How to make your nonfiction book a true success

Thinking of writing a nonfiction book? Great! But if you want it to sell commercially, you need to make sure it delivers good value to prospective readers. Here are some tips to help you make sure it does.how to make sure your nonfiction book succeeds

What does your book need to be successful?

Much as we authors like to think even our business or self-help books are the next best thing since How To Win Friends And Influence People, ego must be dumped and business acumen must prevail. [Read more…]

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