Why writing a business book is very good for business

If you listen to cynics you’ll probably have heard that having written a published business book is just an “expensive business card,” which is, well, the cynical view. But say what you like: being a published author on your particular business, therapy or other passion raises you up in your readers’ – and customers’ – estimation. And not many business cards can achieve that.
writing a business book is good for business

Your business book puts you into an elite club

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Could you turn your blog into a best-selling book? A swift tutorial…

How to write better for both blogs and books … this is an update of my earlier article on this topic. As time goes by we are seeing many more blogs being turned into books. The options for people with a powerful story to tell – whether in business, social or other fields – have never been so good in terms of converting such stories, often expressed initially as blog posts, into eBooks, print books, and other formats.

How to turn a blog into a book

How to think about a book in terms of a blog, to start with

A few years ago I was working with a group of writers and one of them was discussing his ideas for a nonfiction memoir (book.) After a short time it became obvious that his concept was not just one book, but potentially three or four. [Read more…]

My secret writing hobbies … I’ve been outed, from rude poems to horses

It all started a few years ago when a friend asked me to write a poem for his father-of-the-bride speech about his son-in-law-to-be, whom he loathed.

Rude poems from Suzan St Maur

Limericks are not my forte: rude poetry is.

I wrote one that seemed innocent enough to those outside the inner circle, but was a slight stab up the nose for the poor SOB who had just married my friend’s daughter. What we ended up with was a funny limerick that made Dad’s point without causing the bride to faint from embarrassment.

Strangely enough, these days I’m working quite closely with the inimitable Lewis Williams who has written hilarious, filth-spewing limericks about endless places … [Read more…]

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