How to research for your nonfiction book (or other project)

The first port of call in any nonfiction book’s research journey must always be the book’s potential readers. By knowing these people well and understanding their issues and problems, you may even find that the book’s structure and content suggest themselves. So how do you go about it?

how to research for a nonfiction book

Start at your desk with some common sense.

There’s no great mystique to it. If you want to get to know your readers, simply go and talk to them. That’s what I do. But I don’t always follow the most obvious route. [Read more…]

How to create a brilliant nonfiction book cover: tutorial

You shouldn’t judge a book by its cover? Oh, yes, you should, because potential readers will. Especially when your book is going to be sold online.

article about how to design good book covers

Janis, The Body and Me book covers: with my sincere thanks to Simon & Schuster for the loan of this brilliant image.

A book’s cover has two jobs to do apart from the obvious one of sharing its title, tagline and author’s name: one, to indicate the book’s ‘genre,’ and two, to show that the book has been professionally designed and produced. Here’s a swift tutorial – both for self-publishing authors and their (hitherto uninitiated) graphic designers…

Is yours going to be a self-published business or self-help book?

[Read more…]

Writing a nonfiction book: does it help to work with a buddy or two?

The prospect of writing a full-length nonfiction book can be a lonely one. Here are some options that could help you on your journey, involving a choice of partnerships…

Co-authors

If you are considering writing a book with one or more others, it’s worth working into your planning process exactly who does what, and on what criteria you will agree on structure, content, editing and so-on. (Saves arguments later!)

I have the experience of working with a co-author on two of my books. In both cases we split the proceeds 50-50, and I believe that’s customary when both co-authors contribute equal amounts to the project. This issue can be a tricky one if you don’t know what to watch out for, especially as people are likely to have differing views on what constitutes 50% of the effort.

One expert and one (topic-literate) writer: [Read more…]

25 better writing tips to print and stick on your, er, wall

You may have noticed that I’ve started sharing some new/updated ‘how to write better’ tips in social media and in my email sig file.

I thought you also might like to have the first 25 here in one hit, maybe to print out and er, stick somewhere? 🙂

25 better writing tips from, you guessed it: How To Write Better

1.If you write regular blogs and plan them right, they can be turned into a great book.

2.Hate writing, but have to? Try dictating instead. Then transcribe, edit & hey presto!

3.Writing for marketing? Remember, it’s always about what’s in it for THEM, not you. [Read more…]

Writing for a living – and for life: an interview with Ali, Suze and a Sprocker

I was really flattered to be asked by the amazing Ali Moore, psychotherapist and coach at Bemoore, to feature in one of her Reconnection videos on YouTube.

Bemoore Reconnection

Ali Moore

Ali’s Reconnection series, as the name suggests, explores times in people’s lives when they have – either voluntarily, coincidentally or accidentally – reconnected with themselves and others and so made substantial improvements to their happiness and wellbeing.

In this video, I share the time when, after many years focusing on advertising writing while writing and marketing my own books, [Read more…]

Why writing a business book is very good for business

If you listen to cynics you’ll probably have heard that having written a published business book is just an “expensive business card,” which is, well, the cynical view. But say what you like: being a published author on your particular business, therapy or other passion raises you up in your readers’ – and customers’ – estimation. And not many business cards can achieve that.
writing a business book is good for business

Your business book puts you into an elite club

[Read more…]

css.php