Writing online: naked words work hardest

People say a picture’s worth 1,000 words. But a few right, naked words are worth much more than 1,000 wrong ones whether pictorial or otherwise. Especially online in blog posts, web text, and above all in social media posts and comments.

Writing online: naked words work hardestWhy?
Because even though we have images, video, audio, infographics or other gizmos online, what really reverberates is words. Text.

Despite the popularity of live video on platforms like Facebook, Instagram et al, can you be sure that viewers will retain your message loud and clear? Even if they’re a little bit distracted by your beautiful earrings, the potted plant growing out of your left ear, or the zit on your chin? [Read more…]

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly.

Writing about yourself in the first person

If you’re a sole trader, should you write about yourself in the first person?

That’s largely because people writing “we-wee” are too inwardly focused and forget to share with readers what’s in it for them, which in business is critically important. But recently I have been taking a look at websites belonging to, and I assume written by, individual solopreneurs and sole traders. And I have to concede, they have a problem that is harder to solve.

We, me, him, her or who the hell does “me” write as?

[Read more…]

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