Q: Is it worth writing a business or self-help book? A: Yes, as long as it’s GOOD

The book publishing picture has evolved a lot in the last 30 years. With the advent of self and hybrid publishing in addition to the traditional types, today there are literally millions of books for sale out there, and not all of them are good.

Emoji used by Suzan St Maur

How will you benefit from writing and producing a business or self-help book?

Depending on your reasons for wanting to write a book, its concept and content don’t necessarily have to conform to traditional publishing values as they would have had to do 20 years ago.

Traditional publishers’ first criteria were, and still are, that any business book – or any book, for that matter – must be likely to do well out there in its market on its own, with some promotional help, perhaps, from the author and what frankly can be the publishers’ rather lame marketing efforts.

However as some of us already know, many of these books are published (usually self-published) as marketing tools as the means to a PR or promotional end … [Read more…]

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