How to write for eBooks: factual, business-like, conversational?

Have you written and published an eBook lately, or are you thinking of doing one? eBooksHere’s what Anika asked me recently about how to write eBooks:

“I am used to writing fundraising bids which are factual and need evidence to support the relevant points. Do you think e-books are similar in approach – business like and factual or should they be a more relaxed style?”

We’re talking about different animals here, Anika

[Read more…]

Writing style? What writing style?

“If any of you thinks you have your own writing style, you can leave the room now,” said the wonderful and inimitable Bill Galley, who was our senior tutor at the (then) Watford Art School Advertising Writing Course in southern England.

With his gruff voice, aggressive beard à la James Robertston Justice in the “Carry On” movies and an up-yer-nose attitude, Bill was a veteran of the 20th century Madison Avenue creative advertising era. Despite being a Brit his b*lls were more than big enough to make him heard above many of the famous types who populated the advertising industry at that time in the USA.

Writing style? What writing style?

Our beloved course tutor, Bill Galley, looked a little like James Robertson Justice from the old “Carry On” movies. His eyes weren’t quite so skewed, however…

In his latter years Bill freelanced back in London and paid the rent by teaching us little squirts how to write ads. After we graduated he became our mentor and go-to expert on anything from creative brainstorming to how to win an interview to how to cope with and mend broken hearts. We were distraught when he died; he had become like another grandfather to us all.

And we always remembered those words about not having your own writing style. [Read more…]

Why you should write and speak the same language for today’s business

Ever since business and marketing communications grew up out of the snake oil ads, we marketing communications wallahs have been saying you should write as you speak.

Why you should write as you speak for business

If what you’re saying isn’t on-brand and reflective of your written persona – bad news.

But never before has this become such an important and personal issue. Now, with media like live streaming video as well as the pre-recorded kind becoming de rigeur for more and more businesses, what you say in vision and in text need to be more closely aligned than ever before.

Why? [Read more…]

Help! What writing styles should I use on different social media platforms? Part 2

Help! What writing styles should I use on different social media platforms? Part 2Last week, Amanda from Birmingham wrote in the following question:
“I want to be sure I get my writing style right for platforms like LinkedIn, Facebook, Twitter, Google Plus, Pinterest and so-on. I run a small arts and crafts business from home and I have a business page set up for that on Facebook. Do I need to differentiate my style from one to another and if so how?”

[Read more…]

Help! What writing styles should I use on different social media platforms? Part 1

Help! What writing styles should I use for different social media? Part 1“I want to be sure I get my writing style right for platforms like LinkedIn, Facebook, Twitter, Google Plus, Pinterest and so-on. I run a small arts and crafts business from home and I have a business page set up for that on Facebook. Do I need to differentiate my style from one to another and if so how?”

Amanda from Birmingham [Read more…]

The A-2-Z of business blog writing: W is for Writing Style

blogs,blogging,business,writing style,blog posts,articles,communication,Suzan St Maur,HowToWriteBetter.net

Conversational writing style does not mean
“as messy as live conversation…”

Many so-called blogging experts write exhaustively on how important it is to be yourself, natural, relaxed and everyday in the writing style for your business blog. When you meet some of them face to face you soon realize that their blogging style is vastly different from how they speak in real life. [Read more…]

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