How to write good taglines with keywords in mind

As more and more business is done online, branding via a tagline – which used to be just about the company’s uniqueness – now has to make a major contribution to its SEO (Search Engine Optimisation), using keywords, if it’s going to get those customers and prospects clicking.

How to write taglines with keywords

Much as it’s a great achievement to have been in business for nearly 270 years, how are this name and tagline (Maille – House Founded in 1747) going to tell Google that the company makes mustard?

With your tagline being an important element in your branding and marketing, often it’s hard to reconcile what expresses the “what’s in it for you” in terms of brand values … as well as including a keyword or three to help Google bump you up into the top pages. So how do you combine the two? [Read more…]

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