Top 6 ways to beef up your business blog writing

business blog writing,blogging,writing,readers,customers,youLately we’ve been on a roll here on HTWB with articles on how to boost your business blog writing, so I thought you could do with a reminder checklist of all the help you’ve been offered in recent weeks. [Read more…]

The A-2-Z of business blog writing: Y is for You

business blog writing,blogging,writing,readers,customers,you

Make sure your readers know the real you

Who? Yes, you!

Much as I might bang on about the critical importance of your readers / customers / audience, if it weren’t for you, your business blog wouldn’t be there.

So in this simple article, let’s focus on you, the business blog writer extraordinaire.

What do you  need to focus on in your business blog writing?

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

[Read more…]

Are you we-weeing all over your readers?

we,wee,you,writing,what's in it for them,blogging,marketing,Suzan St Maur

No matter how you dress it up, you won’t
get far if you we-wee on your customers, prospects and other readers

It’s perhaps an unfortunate, but highly relevant coincidence that the word “we” in business writing is a homophone for wee, as in urine.

Why? Because upfront and excessive use of the W word usually means that the text it appears in is all about what WE do and not about what we can do for you and why that will help you.

Now before some of you jump down my throat and say, “you’re not STILL banging on about the W word?” … get this. [Read more…]

I’m so glad I’m not the only one to write for “you”…

On the prowl once again for useful little videos to share with you, I happened upon this one by Jeffrey Gitomer, the famous US business trainer.

In this short clip Jeffrey points out the importance of being “you” focused in all your business/social media writing … something I’ve been banging on about for years, as I suspect he has too!

If you’ve not seen or heard him speak before, you’ll enjoy his easygoing, friendly style and obvious expertise at what he does. You can see more of his work on his YouTube channel, BuyGitomer, where many of the video clips involve writing for business and sales – useful advice.

Now, let’s get you  writing brilliantly for you:

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Business Writing Made Easy”…everything you need to know about writing for business in English

“Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English

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17 WA5 H4RD BU7 N0W, 0N 7H15 LIN3 Y0UR M1ND 1S R34D1NG

 

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And it made my eyes go funny, too.

Make sure what you write gets read – and acted on!

“Super Speeches”…how to write and deliver them well

“How To Write About Yourself”…how to make the most of yourself, whatever you need to write

“Banana Skin Words and how not to slip on them”…over 1,500 spelling and grammar tips to perfect your written English

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