The A-2-Z of business blog writing: D is for Danger zones

https://howtowritebetter.net/category/blogging-2/Can there really be danger zones within business blog writing? Oh, yes. Here are the main ones you need to watch out for, whatever business you’re in.

Business Blog Writing Danger Zone Number 1: using a blog post as a sales pitch. Tempting though it might be to use a blog post to sell your latest product or service, trust me – in the blogosphere which is a significant area of the Social Media universe, overt selling in a blog post is regarded as cheating and worse. Use your blog and its posts to build a rapport with your customers, rather as you might over a social lunch or drink or coffee after work. Leave the sales stuff for other media.

Business Blog Writing Danger Zone Number 2: poor grammar, spelling, punctuation, syntax. Those are things you need to get just about right. Not just because people will think you’re a dimwit if you get them wrong, although there’s a good chance they will. More importantly, it’s because if you can’t write coherently people may not understand what you’re talking about and eventually may not understand what your business is about, what you can do for them, and how they can get you helping them.

Business Blog Writing Danger Zone Number 3: allowing your content to drift off into areas of no interest to your readers / customers. Especially if you’re short of ideas on what to write about for your blog, this is easy to do – but will lose you readers … and possibly customers or potential customers, too. Also beware people offering to write guest posts for your blog when they’re trying to sell something within the blog post’s text – best to avoid them if you’re a beginner.

Business Blog Writing Danger Zone Number 4: being too self-focused. Much as you may feel your own experiences and opinions are interesting and valid – and I’m certain that they are – never forget that readers tend always to ask themselves that old “what’s in it for me” question. Try if you can to turn your stories and information into text that involves readers – invites them into your words – so they become, and remain, involved to the end of your blog post.

Business Blog Writing Danger Zone Number 5: knocking your competitors. There’s an old saying that “what goes around, comes around” and being rude about your competitors – even if you feel they deserve it – doesn’t gain you any brownie points with your readers and customers. By all means draw comparisons between what you offer and what they offer, but if you want to post directly about your competitors’ offerings, you would do better to draw upon external reviews, or get an unbiased guest poster to do it.

blogging,writing,blog writing,business,newsletter,HowToWriteBetter.net,How To Write Better,Suzan St MaurBusiness Blog Writing Danger Zone Number 6: not asking people to do something at the end of the post, i.e. a “call to action” sometimes affectionately abbreviated to “CTA.” In my case all I do is ask people to call by my Bookshop on their way through (see below), but if you have a particular offer or other promotion you are running, be sure to use this opportunity.

OK – that’s my list for now. But what danger zones have you come across? What can you share with other relatively new bloggers as danger zones to avoid? Please let us know here!

While you’re here, don’t forget to stop by my Bookshop…books and eBooks to help you write better – and to give to friends and family (don’t forget the Holiday Season is coming soon)…

photo credit: spcbrass via photopin cc

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  1. Some really good tips here thank you. I am new to blogging so have no idea what danger areas there are at all. I shall certainly take all these on board as I venture out into the blogging world. Thank you!

  2. Hi Susan,

    Great tips for blogging! I’ll be sure to check my content to make sure I’m not in the danger zone!!

    • I think you must be an expert on danger zones, as you specialize in helping stepmoms! As I said to Andrea I will be doing the whole alphabet’s worth of tips on business blog writing so stay tuned, as they say. In fact we seemed to be obsessed with the alphabet this week, with our ABC Challenge as well. Still, the alphabet is our key tool, after all!

  3. Thanks for the helpful tips. Sometimes I do have to cringe when I see some of these out there, and now I am going to pay extra attention to these tips when I blog. Excellent post!

  4. Great list Suzan! I couldn’t agree more! It’s a pet peeve of mine when an author/blogger constantly writes posts that are vanity projects and not about topics that relate to the readers…although I may have fallen victim to this once or twice!! To help with Danger Zone #2 — especially when you’re working on half a brain in the after-hours… try out Grammerly.com OR hire an efficient copywriter/ghost blogger for those longer posts and articles.

  5. This should be required reading for anyone with a business blog. I’ve seen all of these, and #2 really makes me crazy. I’ve seen a blog by someone who claims to be a proofreader, yet everything posted is full of errors. Whatever you’re selling, if you can’t spell it you won’t sell it.

    • I love that, Debbie – “if you can’t spell it, you won’t sell it …” so true! Thanks for your kind words, too.

    • And, after saying that I noticed I misspelled the word calendar in my own post that day. Go figure!

      • LOL Debbie … actually there is such a thing as a “calender,” as defined by Dictionary.com …

        1. a machine in which cloth, paper, or the like, is smoothed, glazed, etc., by pressing between rotating cylinders.

        2. a machine for impregnating fabric with rubber, as in the manufacture of automobile tires.

        But after all that, you couldn’t use a “calender” to chart your upcoming meetings!

  6. Great tips Suzan! I’m new to blogging and this post helps me realize where I need to improve. Also, thank you for posting my blog for the ABC challenge! We are all winners for putting our hearts into it and taking on the challenge 🙂

    • You’re very welcome Amina – that’s right about the ABC Challenge, too. All the entries are excellent and Taylor is going to have an extremely hard job to decide on the winners…

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