The A-2-Z of business blog writing: N is for News

Blogging,posts,articles,news, business blogs,business blogging,writing,Suzan St Maur,, how to write better

Your interpretation of the news, and that of your business, can be really valuable for your readers

What a glorious source of blog writing inspiration – the daily news! No, not what the latest idiotic politician has done or the most recent scandal in the Kardashian family, but your  interpretation of and reflection on the news, if not across the board, at least within your own industry or area of interest.

And what you’ve seen above is very important. Much as news reports in some area of professions, industries, charities and more may be exactly relevant to your blog audience, you can’t just copy and paste text that has been written by journalists into you blog as you please.

That’s plagiarism … and in any case, it doesn’t help you: you need to be the purveyor of original information to your readers, if you want them to take you seriously.

Where the general media is concerned, what you can do, is to use short clips from news stories as illustrations of your own text, of course attributing those clips to the author and publication concerned and providing links to both.

As I understand it you can use very short clips, properly attributed, without fear and as I say, provided that you clearly attribute the author and publication you’re probably OK to use somewhat longer chunks. (Please check with your legal advisor if you’re unsure here.)

So how can you keep up with the news?

A very useful tool here is called “Google Alerts.” You click on there, tell them what topics are of interest to you and they send you daily updates of what’s going on in that area. Simple. And it’s free.

This way you know what other people are saying online about your topic, and can pick and choose from those sources which is very valuable, particularly if you’re into content curation, as we’ve seen from Cendrine Marrouat’s excellent article on here and also on my recent article about it here.

Beyond this, within your industry probably there are dozens of websites and online and/or offline publications you can subscribe to, that will provide you with frequent and regular updates on what’s going on in your industry. If you want to be up on the latest news, subscribe to them and scroll through their headines faithfully.

Google your industry and your areas of interest

I’m often amazed at how people don’t know how easy it is to use the Google search engine and find out what they need to know. Particularly since Google’s recent new algorithm, Hummingbird, it’s now even easier to do.

The Hummingbird change is very complicated if you’re a tekkie but basically what it allows for is that you can just ask Google a question, and its wonderworks will understand that and refer you to sites and information that’s just what you need.

Bottom line: you can be up-to-date in your field every day of the year, at no cost.

But if you haven’t got anything new to say that’s different?

Aha, but do your customers and prospects feel the same way?

Even if they’ve heard the news from other sources, and read opinions from other experts in your field, they haven’t yet read your  take on it.

And rest assured that your blog followers will want to know what you  think about any particular piece of news.

blog,writing,news,blogging,business,Suzan St Maur,, how to write betterSo get in there and make your knowledge felt! The sooner you do that, the sooner you will recognized as the true expert you are in your field.

Good luck!

&nbspphoto credit: David Boyle in DC via photopin cc;