The A-2-Z of business blog writing: V is for Verbosity

Verbosity,business blogging,posts,editing,articles,business blogs,business writing,writing tips

Is verbosity a problem in
your business blog writing?

I’m the last writer in the world to object to words, verbosity-laden or not. But even I have to admit that too many words suck. How can you write what you want to express in your business blog posts without overdoing the verbiage? Here are some thoughts.

Are your readers as keen on your topic as you are?

Much as I can appreciate how much you love your topic and want to write enthusiastically about it in your business blog writing, bear in mind that your readers probably don’t share your enthusiasm to the same degree.

That doesn’t mean that they don’t care: of course they do. What it does mean, though, is that in your blog writing you need to condense your own views, opinions, recommendations and more, into text that gets the key points over to your readers without the verbosity that you perhaps might feel is necessary for you and other experts in your field.

Your readers don’t necessarily want to know all the technical details

If your business is in any way complicated you are, understandably, likely to want to share with your customers your explanations of various processes and other detailed activities.

There’s a useful way to handle this bulk of ancillary information: section it off into a separate area of your website or blogsite, and link to that. This way your readers/customers know where to find the full story if they want to read it, but in the meantime are not going to be bogged down by verbosity when otherwise they could be reading more about the big picture.

Unless you operate in a particularly technical business area, chances are your customers will be a lot more interested in what your product or service can do for their management / IT efficiency / overall bottom line than they are in verbosity.

Never forget that what your customers want to read about is not what your product or service is – it’s what your product or service will do for them, and how it will make them feel.

What about sheer over-writing?

We’ve all heard the story about someone – ranging from Mark Twain to Abraham Lincoln to who-knows-who – saying something like “I’m sorry I didn’t have time to write you a short note, so here is a long one.”

Writing concisely is a lot harder than writing at length. We business blog writers all know that. But how – and by how much – should we really cut down on our verbosity-ridden text?

Although other business blog writing experts do advocate very harsh editing, I’m not quite so violent by nature. As I wrote in this article some time ago, it’s all very well to prune your text hard: but there’s a big difference between that and pruning it so hard it loses all its personality.

blog,writing,news,business,blogging,Suzan St Maur,howtowritebetter.net,how to write betterIf you want your text to be punchy by all means be strict with your editing, but don’t take out all your little personal quirks and eccentricities that make your text absolutely yours. To a large extent that’s what differentiates it from everyone else’s text in your marketplace.

How hard do you edit your own text?

Please share, and share how and why you edit and cut down your own verbosity. Everyone’s different, but we can learn a lot from each others’ experiences.
photo credit: Pink Sherbet Photography via photopin cc

Comments

comments

Thoughts

  1. Suzan,

    Short and punchy is the way to go. This ensures that I have little editing of my gifting posts or ghostwritten articles. We can reach set wordcounts without any filler. Writing in the active tense helps quite a bit.

    Thanks!

    • I think in the main you’re right, Ryan, although there are times when it’s good to relax your writing a little. In anything but a short post the staccato, woodpecker-like style of the “short and punchy” becomes a bit mind-numbing.

      Also, it’s often useful to vary the length of your sentences – even quite dramatically, as the change of pace keeps readers on their toes, and you can use those changes of pace almost as additional punctuation in your text.

      Anyway thanks so much for calling by and hope to see you here again soon!

  2. Hi Suze,
    Great article and I love the comment you made above abut changing sentence length. I do it naturally when presenting, and need to bring that to my writing – D’Oh.

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