The Write Way to Get a Job: words that will get you found online

The Write Way to Get a JobIt’s increasingly hard to get a job – and a good one – these days, and although there is a lot to consider when you’re looking to get a job, effective business writing plays a major part in helping you succeed. In this series, HTWB columnist Lynn Tulip from Assessment4Potential explains the best ways to express your career information in your CV/résumé…here’s Lynn…

Relevance and keywords

Now you have already decided on where you are going to target, which companies in certain locations and which roles you are interested in; you can think about including keywords in your CV.

Keywords are not just for websites. They are essential for job hunters and their CV too.  Your CV needs to include keywords that are relevant to the role you want and the experience you have.

CV keywords are essential for all job hunters

Uploading your CV so recruiters can find you is one of the key actions for job hunters, but making sure it is found by recruiters is another important tactic.

For job seekers, the ‘keywords’ that matter are the words and phrases a recruiter uses whilst searching, like the words you type into Google or other search engines,  when you are looking for something.

So what keywords should you use?

The answer to that challenging question  has to be “use keywords that apply to you and your experience”

Importance of keywords

Initially your priority is to prepare an Internet compatible CV, which can also be used as on your profile on LinkedIn (see later in this series).

To do this you need to ensure you have included Keywords throughout your CV.

Do this:

Revisit the CV you are going to use for online submissions. Remember to tailor the CV if you are responding to a specific role.  If you are uploading your CV to job sites then this section is  equally relevant.

Top Tips – keywords on your CV:

  • Use nouns with their descriptive adjectives – don’t sidestep or omit the action words and power language. However you now need to focus on the job title and roles that the recruiter will be searching for
  • Pick up job descriptions of job roles that you want and identify the keywords of nouns and noun phrases that are relevant and make sure that you are able to include them in your own CV
  • Brainstorm keywords for your CV by developing a long list of possible keywords.

Ideas for keywords for your CV

  • Your next job title, standard job titles and non-standard job titles
  • Names of job specific, industry specific and profession specific tools that you can use because of your education and experience
  • Software and hardware resources and unique techniques that you are qualified to use
  • Professional and technical acronyms
  • Include your qualifications, education establishments and certifications
  • ‘Name drop’ about conferences and publications where you have demonstrated your expertise
  • Include both the acronym and the phrase in your CV to increase probability of Keywords being found
  • Be inconsistent – yes, don’t worry about language to the same extent as you would if you were presenting your CV in person. Example: MBA; M.B.A.; Master of Business Administration; Masters in Bus. Admin. This is all about keywords for your CV and being found on line. You do not know what exact term the recruiter will use.
  • Add a section at the top of your CV entitled Key Skills (or similar) and include the best collection of keywords that are phrases that sum up your experience, job history and expertise.
  • Always ensure that your uploaded CV is named appropriately. Example: CV Lynn Tulip Career Management Resumé.doc
  • Finally make sure that your CV is aligned with your LinkedIn profile. Keywords are equally vital on social media sites to ensure that you are discovered and you create your best opportunities.

Let us know what keywords you think work well … which ones you’ve used and how they changed your chances!

The write way to get a job

Lynn Tulip from Assessment4Potential

Watch out for more of Lynn’s tips after the Holidays…

Now: let’s make sure  you get that job…

“Get That Job” by Lynn Tulip … The art of successful job hunting (print, Kindle)

“Can’t Get That Job?” by Lynn Tulip … Seven killer CV mistakes that destroy your chance of job success (print, Kindle)

“How To Write About Yourself” by Suzan St Maur … how to make the most of yourself, whatever you need to write (PDF download)




  1. I was talking to a couple of graduate interns last week and reiterating the importance of keywords and alignment.

  2. I don’t call it SEO but I relate it to optimization definitely!