Top 6 ways to beef up your business blog writing

business blog writing,blogging,writing,readers,customers,youLately we’ve been on a roll here on HTWB with articles on how to boost your business blog writing, so I thought you could do with a reminder checklist of all the help you’ve been offered in recent weeks.

The more I learn about business blog writers’ needs, the more I’m convinced that what’s required isn’t patronizing garbage that talks down to you as if you’re an idiot, but friend-to-friend tips and advice that get right to the heart of what you need to know … not what some smart-*ss “expert” thinks you should  know.

My qualifications in business blog writing?

Only a few years ago I started out as a baby business blog writer knowing diddly squat about the whole process.

I had some help in the early stages but that advice quickly became dated, because the helpers concerned were more focused on business blog writing as a harshly monetized advertising platform rather than what business blogging has become today.

What I have, I think, learned to achieve is a helpful way to get to know and make friends with business blog readers who may or may not be customers or prospects, but whoever they are will benefit from the sharing of our experience and knowledge. That may sound a bit naive and philanthropic, but so be it. That’s what I try to do, and my stats back up the fact that quite a few people appreciate it.

In any case, the way online business is moving currently, a naive and philanthropic  approach is fast becoming the preferred way to build customer relationships … based on trust, friendship and respect. I’m all for it. Are you?

Here are 6 of my recent articles about business blog writing

1.How blogging can really boost a local  business
Many businesses operating purely at local level think blogging is a waste of time for them. But with online communications focusing more and more on localities – especially with mobile – blogging locally not only can be useful, it also can offer advantages that way outclass your regional and national competitors.

2.Are you stuck in your jargon zone?
No matter how much business blog writing teachers like “moi” bang on about the importance of avoiding unnecessary jargon in business blog posts, you guessed it: it creeps back in. This article shares some tips on how to avoid that.

3.Blog posts and email newsletters: kissing cousins?
Once we have defined the difference between email marketing and email newsletters, it’s easy to see how a newsletter can be used as a business blog post and vice versa. Obviously timing is an issue, but this article shows you how to make maximum use of what you write for both purposes.

4.Business blog topics: are you listening to social media?
This article resulted from a talk I listened to in which the speaker (my good friend and colleague Jon Baker) made the point that getting involved in discussions on social media can tip you off to a good many issues your customers and prospects are asking about – and for which you can provide some good answers.

5.The top 10 lies about business blog writing
Needless to say an awful lot of hot air is talked about business blog writing and here in this article I have identified and – hopefully – clarified the worst lies that are going around. I could have called them “myths,” but you know me … I’m not a shrinking violet.

6.Business blog sharing groups: do they really work?
Much as I have a lot of respect for some business blog post sharing groups, some of them don’t work for me – and I suspect for many others. In this article I look at what I believe works, what doesn’t, and why.

Please share your views on my  views about business blog writing – and let me know if there are any other aspects of it you’d like me to research and share with you. Am looking forward to reading your comments!





  1. I like this summary approach, and it’s one that I could / should use from time to time, thanks for the reminder. It helps that yours is a really useful summary.

    I was stuck in your first paragraph over HTWB, for a moment, then realised what you meant. It’s something that’s so easy to do, and I often find myself doing. It is probably the biggest reason for me editing a blog after publication (“jargon busting”). The second reason for post publication edits is to improve the search, time on page and sign ups from the page. By looking at page specific analytics I have seen that i can influence these important factors.

  2. Useful advice there Jon – thanks for sharing it!