What about new words for your website in 2016?

As you may have seen a while back I suggested that this might be a good time for you and I to have some thoughts about your writing-related business progress in the New Year.
What about updated words for your website in 2016
Already I have shared some trigger thoughts you may well find handy for creating your calendar of blog posts for 2016; and here are some further ideas in case you want to give your website an updating tweak or three.

Words for your website should be easy to update

There’s nothing more terrifying to the small business owner than thinking about revamping their website architecture, design, text, and everything else. But when it comes to verbal updates at least, this does not have to be.

Given that you and your website designer (or your dear little WordPress content management system) have planned appropriately for updates, upgrades, etc., tweaking the text on your site should be easy for you to do. And that’s even if the site is hosted on a complex platform; there still should be a relatively simple way for you, as the site owner, to get in and make changes.

If there isn’t, consider changing your suppliers – don’t let them hold you to ransom and fob you off with pseudo-complex tech-speak. These days, it just isn’t necessary. However, I digress…

What words for your website need updating?

Let’s look at each area of an average SME website (is there such a thing as an “average” site?) and see where the need for updates might have crept in without you even noticing…

Dates. Nothing looks worse than web text that talks about something coming up in future terms when it has happened already. If you’re in a transition period, avoid talking about precise dates. Instead buy more time before the next re-write and say something like “during the course of 2016 you’ll find our range expanding in a number of ways to help you get better results”….etc. Or, “as of March 2016 our range is expanding into further areas which you will find even more helpful”…etc.

Product/Service descriptions. Are they still accurate, or have you added some tweaks and enhancements recently? Even a small enhancement is worth incorporating. You even can pull it out as a special feature/benefit, e.g. “Now available in 3 additional on-trend colors to enhance your latest home designs.”

About Page. Is everything still correct? Have you forgotten to mention that you have moved, or have expanded into larger premises? Changed direction a bit? Check.

The Team. No matter how recently someone has departed, be sure to update this one right away. You and your business will look a bit stupid to customers when they still see the grinning face of a staffer who has been fired, left to join your competitor, gone on a sabbatical to Antarctica, run off with a married colleague, died, etc.

Frequently Asked Questions. Normally this isn’t quite such a sensitive page but still you need to ask yourself if the questions and answers are relevant to what you are doing now, and to what you will be doing in the immediate future.

Technical Specifications. OK, not relevant if you sell paper doilies but if you are involved with tech of any kind, be sure that your spec pages are bang up to date with every new whistle and bell that comes out, when they come out. Not only can a fail in this area be tricky to explain to customers but also it could land you in legal trouble.

Contact Page. If you haven’t moved or changed phone numbers / email addresses this isn’t critical. However if you use one of those fill-in-the-blanks forms that also asks questions about the enquirer’s particular interests, make sure the invitation is consistent with your current product/service offerings – not those of a year or two ago.

Calls To Action. Whether you use these subtly on your website or blast them every 5 lines across all your text, make sure they are aligned with your most recent offerings, too. And use this opportunity to review just how well your call to action is working. If it’s pulling in the enquiries and conversions like all get out, then great; but if not, maybe this is the time to try an alternative tactic.

Most important of all? Make sure ALL those words for your website tally

Websites being the fiddly little darlings they are, they have a habit of squirrelling bits of themselves away so you don’t notice them until some pain-in-the-butt nitpicker like me says, “but that contradicts what you say on the FAQ page?”

Moral of the story: when you make a change to one page on your website, bear in mind that this change may well have a domino effect on a number of other pages. Bloody nuisance that it may be, when you make one change, check it through every other page on your site to make sure you have consistency.

Good luck!

And what further advice can you share about updating words for your website?

Would love to see your thoughts, right here (scroll down), please ….