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Better ways to write (almost) everything
[…] Children and families […]
Here on How To Write Better, you'll learn how to improve your writing of...
*Nonfiction
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... in more than 1,500 articles and tutorials by some of the English language's top writing experts. Find what you need in the SEARCH box top right.
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Amazon (genuine) bestseller every Holiday Season! This little book is a firm favourite with horsey families and makes the ideal gift for anyone who loves riding. Compiled by Suzan St Maur.
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The no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty..."At long last, some common sense writing about how businesses can use blogging effectively." Written by Suzan St Maur.--------------------------------------------------------
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"This book is by no means all encompassing, but in it author Suzan St Maur has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins – some of which are fascinating and very surprising."--------------------------------------------------------
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Great little book for anyone who enjoys dining out and wants to learn the right issues to write about in reviews for Trip Advisor etc. Written by the late Sam Worthington, superb chef, restaurant critic and bon viveur...
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5 months ago
Weddings during coronavirus: how you can still write (and give) a great speech
howtowritebetter.net/wedding-speeches-during-coronavirus-restrictions/ ... See MoreSee Less
Weddings during coronavirus: you can still write (and give) a great speech | How To Write Better
howtowritebetter.net
The coronavirus pandemic has seen many weddings cancelled but gradually, some weddings are going ahead on a small scale. Here's how to give a speech to suit.5 months ago
5 months ago
ALTHOUGH I DON'T WRITE AD COPY ANY MORE, YOU MIGHT FIND SOME OF MY PAST TIPS USEFUL! For example ... do you know how to express your 'USP?' (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?
howtowritebetter.net/copywriting-how-to-write-a-powerful-usp/ ... See MoreSee Less
Copywriting: how to write a powerful USP that attracts customers and prospects | How To Write Better
howtowritebetter.net
A USP - Unique Selling Point (or Proposition) is all well and good, but today it must address what's in it for the customer. Here's how to do it...
What can you blog about? Children and families
You’d be surprised how many links there are from businesses to children and families generally, even when the product or service concerned isn’t obviously connected with those topics. However, let’s start by looking at businesses that do have a connection.
Business connected with children and families
Here are a few trigger points you might like to think about for blog posts that are not necessarily related to your product or service, but which will be of interest to parents and other family members who are your current and prospective customers…
What if your business is not directly child/family related?
OK, let’s take some examples of business blog ideas in this category and see what child/family related topics could bounce off them…
Plumbing business – toilet training for toddlers, bathroom hygiene, conserving water, safety of drinking tap water, health hazards in the shower, making bath times fun, safety in the bathroom for seniors
Business coaching – life-work balance, how to cope when your child wants you to stay home for the day, keeping family out of your home office, explaining modern tech to elderly relatives, dealing with partners’ professional jealousy, how to cope with your business during pregnancy
Web design business – design and accessibility of websites for kids / seniors / people with disabilities, review of best children’s websites, showing seniors how to use the web and surf, most child-friendly and most senior-friendly phones, tablets, laptops, etc, parental internet controls, reviews of latest children’s games
Construction equipment/plant hire company – safety when there are children and/or seniors around, what to consider when using equipment near schools, care homes, playgrounds, etc, review of best toy tractors, bulldozers, backhoe loaders, etc, why little boys love to play with toy excavators etc, interviews with senior former users talking about their memories of this equipment when they were young, pictures and description of machines back through history
But all these topics are covered in magazines
Yes, they are. But they’re covered by other people, and people who don’t know anything about your business and your customers.
What makes the blog posts you write on these topics unique is because they are your take on them, and the way you relate the information to your own very specific audience. That makes them well-targeted and much more interesting to your readers than the generalized stuff they can pick up on the internet or in the papers.
So off you go – use your imagination with the help of your inner child!
I could go on here, but that’s all we have time for today. For more business blog ideas, give me a shout on suze@suzanstmaur.com.
While you’re here, don’t forget to stop by my Bookshop…books and eBooks to help you write better – and to give to friends and family…
photo credit: Mike Licht, NotionsCapital.com via photopin cc
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