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Suzan St Maur
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... A true story to end Random Acts Of Kindness Week
... Can you write tight for corporate communications?
... Some jokes about the UK's storms to help cheer us up
... Repurpose your book's content; 10 ways to do it and grow sales
... Would you check out this book if you saw it on sale?
... What marketing REALLY means, even for a book
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Some great books to read or give this winter! Click on the images for more information.
Amazon (genuine) bestseller every Holiday Season! This little book is a firm favourite with horsey families and makes the ideal gift for anyone who loves riding. Compiled by Suzan St Maur.
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---------------------------------------------------------The no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty..."At long last, some common sense writing about how businesses can use blogging effectively." Written by Suzan St Maur.
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---------------------------------------------------------Great little book for anyone who enjoys dining out and wants to learn the right issues to write about in reviews for Trip Advisor etc. Written by the late Sam Worthington, superb chef, restaurant critic and bon viveur...
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Books you'll love to read, and give, this winter - all available in print and on Kindle.
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howtowritebetter.net/why-you-need-to-write-tight-for-corporate-audiences/ If you write for corporate audiences, business consultant Jack Willard shows you why you need to write tight - and how to do it. Enjoy. #corporatecommunications
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"With the weather conditions being as awful as they are, I thought I´d visit my 90 year old neighbour and ask if she needed anything from the shops.
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Come on over to my site for some chuckles about awful weather - should help to cheer us all up a bit here in the UK. Go howtowritebetter.net/jokes-about-storms-in-the-uk/
Some snorty smiles for a stormy weekend (in the UK) | How To Write Better
howtowritebetter.net
With many UK families flooded & suffering property damage from debris & worse, here are some funny jokes about bad weather to give us a few cheering smilesRestaurant jargon: gastronomic terms, er, demystified: some funny food-p*rn terms you'll enjoy...https://bit.ly/2u42gzq
What can you blog about? Health and safety
Once again this may not be relevant depending on what you do, but health and safety usually present good business blog ideas if you’re doing business with companies (B2B) or within consumer markets (B2C) particularly where your customers have children, animals, etc.
Health and safety for business
In the UK at least, health and safety issues have become something of a joke due to certain pieces of legislation taking on ludicrous effects in real life, and more seriously when employees hide behind H&S regulations to the extent that others can die, as was seen recently in England. Two paramedics did a “risk assessment” where a man was drowning in a ditch and they decided it was too risky to go in and haul him out to save him, so instead they waited for back-up.
A bit later a policeman arrived, quickly stripped off his outer clothes and dived in helped by two passers-by and pulled the drowning man out. However by this time the man was too far gone and was declared DOA when the paramedics finally took him to the hospital.
Check out all new legislation and set up Google Alerts (free and worth their weight in gold) for health and safety updates in your industry or business area. When an update arrives, read through the jargon and post your interpretation of how it will affect your readers/customers. They will be glad of the heads-up and also of your thoughtfulness in translating the directives into plain English.
Health and safety for families
It seems a very long time since I wrote “The Home Safety Book” but many people have since said that I should drag it out and update it as it was very popular.
If your business has any connection with the home, gardening, families, pets, medical and/or complementary treatments, etc., the occasional blog post about safety will be welcomed by your readers/customers.
To get you thinking along those lines, here is the list of chapters (copied by hand from my one remaining copy of that book!)
Although you don’t want to come across as a pessimistic worrier, sharing health and safety tips with both business and consumer readers/customers is certainly worth addressing once a month or so. Good luck with it!
And for more business blog ideas, give me a shout on suze@suzanstmaur.com.
While you’re here, don’t forget to stop by my Bookshop…books and eBooks to help you write better – and to give to friends and family…
photo credit: Mike Licht, NotionsCapital.com via photopin cc
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