Better ways to write (almost) everything
Here on How To Write Better, you'll learn how to improve your writing of...
*Nonfiction
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*and much more
... in more than 1,500 articles and tutorials by some of the English language's top writing experts. Find what you need in the SEARCH box top right.
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Amazon (genuine) bestseller every Holiday Season! This little book is a firm favourite with horsey families and makes the ideal gift for anyone who loves riding. Compiled by Suzan St Maur.
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The no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty..."At long last, some common sense writing about how businesses can use blogging effectively." Written by Suzan St Maur.--------------------------------------------------------
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"This book is by no means all encompassing, but in it author Suzan St Maur has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins – some of which are fascinating and very surprising."--------------------------------------------------------
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Great little book for anyone who enjoys dining out and wants to learn the right issues to write about in reviews for Trip Advisor etc. Written by the late Sam Worthington, superb chef, restaurant critic and bon viveur...
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5 months ago
Weddings during coronavirus: how you can still write (and give) a great speech
howtowritebetter.net/wedding-speeches-during-coronavirus-restrictions/ ... See MoreSee Less
Weddings during coronavirus: you can still write (and give) a great speech | How To Write Better
howtowritebetter.net
The coronavirus pandemic has seen many weddings cancelled but gradually, some weddings are going ahead on a small scale. Here's how to give a speech to suit.5 months ago
5 months ago
ALTHOUGH I DON'T WRITE AD COPY ANY MORE, YOU MIGHT FIND SOME OF MY PAST TIPS USEFUL! For example ... do you know how to express your 'USP?' (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?
howtowritebetter.net/copywriting-how-to-write-a-powerful-usp/ ... See MoreSee Less
Copywriting: how to write a powerful USP that attracts customers and prospects | How To Write Better
howtowritebetter.net
A USP - Unique Selling Point (or Proposition) is all well and good, but today it must address what's in it for the customer. Here's how to do it...
What can you blog about? Readers’ emergencies
This one should generate some good business blog ideas for you because chances are you deal with your customers emergencies already and very efficiently too! However you want to remind them of how knowledgeable you are and also to reassure prospective customers or clients that you have the know-how to deal with any issue that might arise as and when they put their business your way.
Truly big-time emergencies really don’t need too much emphasis in your blog, because it’s implicit that you’re capable of getting your customers or clients out of deep doo-doo should they find themselves in it.
If someone gets arrested and put in jail, a lawyer will know what to do. So will a plumber if a pipe bursts during freezing weather. So will a vet if a client’s pet gets injured.
But what about more subtle emergencies?
Here’s where some well-placed advice in your blog posts can save your customers/clients from smaller disasters and make them thank their lucky stars that they gave you their business, especially as these small disasters are likely to happen when it’s not possible for you to step in right away. It will also intrigue and attract new customers/clients who may well not have seen such useful advice on your competitors’ blogsites.
So, let’s have a look at some examples…
Hairdressing business
Recording studio
Jewellery dealer
Fitness coach
Figuring out some good “emergency” blog posts isn’t difficult. It’s merely a matter of thinking of the problems your customers or clients (and prospective customers/clients) might encounter, and putting yourself in their shoes … how would you feel? And what advice would you feel is helpful right at that time?
That’s your cue to get writing. So, get writing!
For more business blog ideas, give me a shout on suze@suzanstmaur.com.
While you’re here, don’t forget to stop by my Bookshop…books and eBooks to help you write better – and to give to friends and family…
photo credit: Mike Licht, NotionsCapital.com via photopin cc
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