Better ways to write (almost) everything
Here on How To Write Better, you'll learn how to improve your writing of...
*Nonfiction
*Fiction
*Poetry
*Humour
*Speeches and Talks
*Wedding Speeches
*Social Writing
*Grammar
*Business
*Marketing
*Blogging
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*Video and Audio
*Job Search
*Training
*and much more
... in more than 1,500 articles and tutorials by some of the English language's top writing experts. Find what you need in the SEARCH box top right.
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Amazon (genuine) bestseller every Holiday Season! This little book is a firm favourite with horsey families and makes the ideal gift for anyone who loves riding. Compiled by Suzan St Maur.
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The no-bullsh*t guide to writing blogs that boost your brand, business and customer loyalty..."At long last, some common sense writing about how businesses can use blogging effectively." Written by Suzan St Maur.--------------------------------------------------------
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"This book is by no means all encompassing, but in it author Suzan St Maur has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins – some of which are fascinating and very surprising."--------------------------------------------------------
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Great little book for anyone who enjoys dining out and wants to learn the right issues to write about in reviews for Trip Advisor etc. Written by the late Sam Worthington, superb chef, restaurant critic and bon viveur...
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5 months ago
Weddings during coronavirus: how you can still write (and give) a great speech
howtowritebetter.net/wedding-speeches-during-coronavirus-restrictions/ ... See MoreSee Less
Weddings during coronavirus: you can still write (and give) a great speech | How To Write Better
howtowritebetter.net
The coronavirus pandemic has seen many weddings cancelled but gradually, some weddings are going ahead on a small scale. Here's how to give a speech to suit.5 months ago
5 months ago
ALTHOUGH I DON'T WRITE AD COPY ANY MORE, YOU MIGHT FIND SOME OF MY PAST TIPS USEFUL! For example ... do you know how to express your 'USP?' (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?
howtowritebetter.net/copywriting-how-to-write-a-powerful-usp/ ... See MoreSee Less
Copywriting: how to write a powerful USP that attracts customers and prospects | How To Write Better
howtowritebetter.net
A USP - Unique Selling Point (or Proposition) is all well and good, but today it must address what's in it for the customer. Here's how to do it...
What can you blog about? Tips, checklists and countdowns
All the so-called blogging experts out there will swear up and down that posts headed “Top Ten Tips to (whatever result)” is a sure-fire way of attracting lots of traffic to your site. I’m a little worried that the “tips” format has become just too much of a cliché, and that readers seeing such a headline will yawn and move on to something a bit fresher – on another site. But that’s just me being picky.
Tips
Certainly, tips have the advantage of providing you with a vehicle for a collection of short pieces of advice on a topic that you can then display in no particular order.
If you’re going to use that format, make sure that you adjust the number of tips according to the amount you want to say, so that your overall wordcount is under 1,000. Readers’ attention spans are getting shorter all the time which means there’s increasing pressure on bloggers to keep it short, tight and sweet.
So with tips, if – say – each tip takes 100 words to explain, you don’t want to include more than 10 tips in the whole piece. If you tips are much shorter though – say 20 words each – you can up the overall number of tips, although you still don’t want to take that to the limit and include 50 tips.
The trouble with as many as 50 is, no matter how short they are the concept of 50 tips will make readers think they haven’t got time to read them all…even though that’s erroneous.
Checklists
Checklists are useful for a series of actions or points you want readers to consider in related order, but are not necessarily directly related to each other. Some examples…
Car dealer – checklist of things to check on your car before winter
Wedding planner – checklist of crucial stages of the wedding planning process
Horseriding trainer – checklist of all the things you need to pack into your vehicle before going to a horse show
Countdowns
These are seen less frequently but are a very good and useful way to help your readers tackle a series of actions or points in a given sequence. For example…
Car dealer – countdown to starting your car on frosty morning
Wedding planner – countdown to the wedding day
Horseriding trainer – your horse’s warm-up countdown to a dressage test
Topics
Tips, checklists and countdowns also make great business blog ideas because they’re handy ways to repurpose earlier content. If you look back through some of your earlier articles you’ll probably spot quite a few that could be turned into one of this lists.
Similarly, when you write a full article on a given topic, you may well find that you can develop a list from it at the same time. Then you can do one of three things:
All you need to is add a short introduction and summary, and voilà – ready-made blog post that won’t take you long to put together but that will be useful and interesting for your readers.
For more business blog ideas, give me a shout on suze@suzanstmaur.com.
While you’re here, don’t forget to stop by my Bookshop…books and eBooks to help you write better – and to give to friends and family…
photo credit: Mike Licht, NotionsCapital.com via photopin cc
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