Why Facebook blogging works for small business – car repairs

Why Facebook blogging works for small business - car repairs

“The taxi driver was back on the road working again within 2 hours.”

Blogging for business on Facebook is becoming a favored way of keeping in touch with your customers, especially as – depending on what business you’re in – it’s relatively easy to find them on Facebook and get a good conversation going.

Facebook blogging, or “Faceblogging” as perhaps we should call it, has a number of benefits.

(For a list of the top 10 most helpful articles on blogging for business as chosen by our readers, click here)

It’s actually quicker and easier to write a short blog post straight on to Facebook, upload a photo or two, and post it on your page – then share it to whichever groups are appropriate.

Even on a simple, easy-to-use blogging platform like WordPress, it still takes a bit more time to do all the tagging up and other little jobs required before you hit the “publish” or “schedule” tab.

Downsides of Facebook blogging?

You don’t own the real estate, and other people – as well as Facebook itself – can have a pretty swingeing influence on whether your posts stay up or not. If your posts get up their noses, you can get banned from the very groups from which you want to attract business. That’s as opposed to your own blogsite where you can post what you like.

In this series here on HTWB we’ll be looking at a few examples of Faceblogging for business and how it benefits the Faceblogger, starting this time with Chris Tigwell who runs a car repair business in my home city of Milton Keynes, England.

Daily Facebook blogging about happily repaired cars

He posts nearly every day with some mini case histories, accompanied by photos, of repairs he has done and how his expertise has benefited the customer concerned in each case.

His posts go straight into local business and other Facegroup groups focused on our area, many of which I’m a member of. Obviously Chris includes a call-to-action (CTA) at the end of his posts; as these are mini business blog posts and CTAs are expected within the business environments of the groups concerned, he isn’t accused of spamming.

Here’s what Chris has to say about his Faceblogging…

“There are probably 100 garages in MK so I need to make mine stand out from the rest. I offer a more personal touch to the way I deal with my customers, as garages have a very negative reputation, especially with women. For instance I will talk a customer through the work that is required and what can be left for a later date. I will also show them the fault if required. By posting every work day I feel that I am getting that across to people if that makes sense.”

Some examples of Chris’s Facebook blogging

2005 Audi A4 suffering from driver’s headlamp flickering between dipped and main beam when main beam is operated. As the vehicle has xenon lights the high speed flickering gave the effect of a strobe light. After lots of tests fault was traced to the headlamp unit. Replaced headlamp and now fully operational. For all your vehicle repairs call Tigwell Vehicle Repairs on 01908 968360
Chris Tigwell's photo.
Chris Tigwell's photo.

2008 VW Shuttle which is a taxi. Brakes were grinding as completely worn out. This is obviously very dangerous. New pads and discs fitted to the front and back of the vehicle and the taxi driver was back on the road working again within 2 hours.

2008 VW Shuttle which is a taxi. Brakes were grinding as completely worn out. This is obviously very dangerous. New pads and discs fitted to the front and back of the vehicle and the taxi driver was back on the road working again within 2 hours.

2008 Audi A3 with a DSG gearbox. Failed MOT on split/ leaking inner CV boot. A new CV boot fitted and a new MOT certificate issued with the customer never having to leave the waiting room. If your MOT is due then call Tigwell Vehicle Repairs on 01908 968360

Tigwell Vehicle Repairs's photo.
Tigwell Vehicle Repairs's photo.

Audi A4 2010 with front brakes binding on. Found the lower caliper slider completely seized solid. Looks quite different to the shiny new one next to it. New part fitted and brakes functioning correctly again. For all of your vehicle repairs call Tigwell Vehicle Repairs on 01908 968360

Audi A4 2010 with front brakes binding on. Found the lower caliper slider completely seized solid. Looks quiet different to the shinny new one next to it. New part fitted and brakes functioning correctly again. For all of your vehicle repairs call Tigwell Vehicle Repairs on 01908 968360

2009 Audi A4 with juddering from the steering when braking. Found the brakes had over heated and warped the discs. New pads and discs all round to cure this problem. If you are experiencing a problem like this or any other with your brakes call Tigwell Vehicle Repairs for a free visual inspection.

Tigwell Vehicle Repairs's photo.
Tigwell Vehicle Repairs's photo.

I don’t know about you, but I’m always keen to read Chris’ next Faceblog on how he has solved a customer’s car problem … and probably saved them quite a lot of money into the bargain.

The promotion is excellent; the targeting is good; the information is useful and interesting (it’s not “plain advertising” or spam); and it costs Chris nothing other than a small amount of time.

What’s not to like?

What are your views on Faceblogging in this way? Please share…and if anyone reading this would like us to take a look at their own experience of Faceblogging, please get in touch – suze at suzanstmaur dot com.

Comments

comments

Trackbacks

  1. […] more on how blogging straight to Facebook works for small business, check out this article, […]

Thoughts

*

css.php